We take what would end up in landfill and give it not just a second life but a higher calling. When byproducts or refuse are transformed into something more valuable than the original item they constituted or supported they have been Up-Cycled. By partnering with advertisers, media companies, and printers, Nina Bloom has created an ecosystem that benefits all participants in the entire advertising chain to create an environmental and social solution that ensures maximum use of marketing investments.Advertisers benefit from having their brand associated with a green end game and seeing their marketing and intellectual property continue to support their corporate message long past its planned obsolescence.
Recognizing that major advertising campaigns require major cleanups, we are now working with event promoters, like the Cricket Champions League’ 20Twenty Tournament, to ensure they have an Up-Cycling program in place as part of their exit and clean up strategy. This initiative grew out of our experience working with the South African Government and Fifa in the wake of the 2010 World Cup when it became apparent that there was enormous potential to use the events advertising material for a variety of projects, including making free student back packs from the vinyl advertising banners.